Owned media is distinct from paid (ads) and earned (PR, backlinks). Owned media has zero per-message cost after setup and compounds over time. For law firms, the highest-value owned assets are the website, email list, and Google Business Profile.
Owned media is distinct from paid (ads) and earned (PR, backlinks). Owned media has zero per-message cost after setup and compounds over time. For law firms, the highest-value owned assets are the website, email list, and Google Business Profile.