Glossary · O

14 terms starting with O.

Security

OAuth

A protocol letting users authorize apps to access their data without sharing passwords.

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Infrastructure

Object Storage

Storage optimized for large files accessed by key — not a filesystem, not a database.

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DevOps

Observability

The ability to understand what your production system is doing from the outside — via logs, metrics, traces, and events.

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SEO

Off-page SEO

SEO factors external to your site — backlinks, mentions, reputation.

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SEO

On-page SEO

SEO factors on your own pages — content, titles, structure, technical setup.

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Product

Onboarding

The first-experience flow that turns new users into active users.

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SEO

Open Graph

A set of meta tags controlling how a URL appears when shared on social platforms.

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AI

OpenAI

The San Francisco AI research company behind GPT, ChatGPT, DALL-E, and Whisper. Founded 2015; the most-used commercial LLM API provider in 2026.

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Performance

Optimization

Improving performance, conversion, or SEO through targeted changes.

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Infrastructure

Origin Server

The server that generates the original response, before any CDN or caching layer.

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Backend

ORM

Object-Relational Mapping — a layer that lets you work with database records as objects.

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SEO

Outreach

Contacting other site owners to earn backlinks, guest posts, or partnerships.

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Design

Overlay

A UI element floating above the rest of the page, usually semi-transparent.

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Growth

Owned Media

Marketing channels you fully control — website, email list, blog, app.

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