Glossary · A

15 terms starting with A.

Growth

A/B Testing

Comparing two versions of a page to see which converts better.

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Design

Accessibility

Designing sites so people with disabilities can use them.

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SEO

AEO

Answer Engine Optimization — optimising content so answer engines (Google AI Overviews, ChatGPT, Perplexity) extract and cite your answer directly.

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Process

Agile

Iterative development that ships small increments with continuous feedback.

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AI

AI Agent

An LLM-driven system that can plan, use tools, take actions, and iterate toward a goal — beyond simple question answering.

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Web

AJAX

Fetching data without reloading the whole page.

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SEO

Alt Text

A written description of an image for screen readers and search engines.

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AI

Anthropic

The San Francisco AI safety company behind Claude — a large language model family often preferred for long-context, reasoning, and coding tasks.

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Backend

API

A defined interface for one program to request data or actions from another.

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Backend

API Gateway

A traffic-management layer in front of one or more APIs.

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AI

Artificial Intelligence

Systems that learn patterns from data instead of being programmed for every case.

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Security

Authentication

Verifying that a user is who they claim to be.

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Security

Authorization

Deciding what an authenticated user is allowed to do.

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Ops

Automation

Replacing repetitive manual work with software.

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Infrastructure

AWS

Amazon Web Services — the largest cloud platform.

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