A landing page strips distractions and pushes visitors toward one CTA. For law firm PPC, every ad group should route to its own landing page with matching copy. Sending paid traffic to a generic homepage is the #1 way to waste ad spend.
A landing page strips distractions and pushes visitors toward one CTA. For law firm PPC, every ad group should route to its own landing page with matching copy. Sending paid traffic to a generic homepage is the #1 way to waste ad spend.