GEO — Generative Engine Optimization — is the 2024+ discipline of shaping your website, structured data, and external presence so that AI answer engines cite you when users ask questions in ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini.
GEO overlaps with traditional SEO but the rules are different. AI engines cite: authoritative sources they trust (Wikipedia, Crunchbase, LinkedIn, GitHub, major publications), pages with clear direct answers to specific questions, structured data (JSON-LD), FAQ blocks, and content that clearly names entities.
Core tactics: llms.txt for machine-readable site summaries, Organization + Person + FAQ schema, entity consistency across the web (name, address, founding date, services), and building presence on the platforms AI engines index (LinkedIn Company Page, Crunchbase, Wikidata).
Nagro Solutions has published a full GEO strategy for our own site and applies the same playbook for clients whose audience uses AI answer engines to discover services.