Nagro Solutions
+1 (206) 519-0882
Calculator · 1 minute · free

How much revenue is your website actually earning?

Enter your visitors, conversion rate, and average deal value. See your website's real annual revenue — and how much a modest 20% conversion improvement would add to your bottom line.

1. Industry
2. Monthly website visitors

Total unique visitors per month. Check Google Analytics if you're unsure.

3. Current conversion rate (%)

% of visitors that become leads or customers. Industry median shown when you pick an industry.

4. Average deal / order value ($)

For services: average project value. For ecommerce: average order value. For SaaS: annual contract value.

5. Close rate — % of leads that become paying customers (%)

Only used if you selected professional/home services. For ecommerce and SaaS this is 100% (a conversion IS a sale).

6. Redesign investment you are considering ($)

Typical range: $4,000–$15,000 for a marketing site rebuild. Higher for content platforms or ecommerce.

How this works

What we mean by website ROI.

Every website earns revenue whether you measure it or not. Visitors arrive, some convert, converted leads become paying customers, and each customer represents an average deal value. That number × 12 months = the revenue your website generates in a year.

A redesign — done well — improves each step of that funnel. Faster load times reduce bounces (more visitors stay). Better CTAs and forms lift conversion. Clearer trust signals improve close rate on qualified leads. The 20% lift assumption we use is deliberately conservative — real redesigns often produce 30-50% lift when they fix multiple broken things at once.

The payback period tells you how many months of extra revenue would pay for the redesign investment. Under 6 months = obvious yes. 6-12 months = worth doing. 12+ months = either your lift assumption is too aggressive OR the redesign scope is too ambitious for the current site's economics.

FAQ

Common questions.

What conversion rate should I use if I do not know mine?
Reasonable industry defaults for 2026: law firms 2-5% (form fill + call combined), ecommerce 1.5-3%, SaaS lead gen 2-4%, home services 3-6%, professional services 2-4%. If you have Google Analytics installed, the real number is under Reports → Engagement → Conversions. If you have never tracked it, assume the low end of the range for your industry.
What is a realistic CRO lift from a redesign?
A competent redesign that fixes fundamentals (fast load, clear CTAs, better forms, mobile-first) typically lifts conversion 20-50% within 90 days. This calculator uses 20% as a conservative default. Ongoing CRO work (testing, iteration) compounds this — mature CRO programs see 100-300% lift over 12-18 months.
What if my average deal value varies a lot?
Use your median, not your mean. For services businesses with a big range (some $500 clients, some $50,000 clients), the median gives a better calculator input. Or run the calculator twice — once for your typical small deal, once for your typical big deal.
Does this account for ad spend?
It calculates revenue from your existing visitor volume — so it does not double-count ad spend. If your visitors come from paid ads, the ROI on the website itself is separate from your ROI on ads. Use this to understand how much of your ad-driven revenue depends on the website converting well.
What is the "payback period" number?
How many months of the projected extra revenue would pay for the redesign investment. A 3-month payback is excellent; 6-12 months is typical; 24+ months usually means the projected lift is optimistic OR the redesign scope is too big.
Where do these estimates come from?
The calculator uses industry-standard conversion rate baselines and a conservative 20% CRO lift assumption based on 100+ website projects Nagro Solutions has delivered. It is a rough estimator — real ROI depends on your specific market, offer, and execution. Book a discovery call for a specific-to-your-business analysis.
Related

Take the next step.

Calculator

Website Cost Calculator

Scope your redesign — get an itemised cost range in 60 seconds.

Calculate Diagnostic

Website Health Score

Enter your URL — see what is currently costing you customers.

Audit my site Article

Ecommerce Conversion Optimization

12 CRO tests that actually lift conversion 15–40%.

Read article Service

Website Design & Development

Redesigns, rebuilds, and CRO-focused website work.

Explore
Chat With Us!