Pricing · Custom CRM

Custom CRM cost breakdown.

When custom pays off vs sticking with HubSpot, Salesforce, or Pipedrive.

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(01) — Overview

The honest numbers.

Custom CRM builds range from $30,000 to $250,000+. Justified only for specific business models. Here's the honest math.

(02) — Pricing tiers

What each price gets you.

01

Basic Custom CRM

$30,000 – $70,000
10 – 16 weeks
  • Contacts + companies + deals model
  • Pipeline management
  • Email integration (Gmail/Outlook)
  • Basic reporting
  • Role-based access
02

Industry-Specific CRM

$60,000 – $150,000
16 – 30 weeks
  • Domain-specific data model (legal matters, real-estate deals, healthcare cases)
  • Custom workflows + automation
  • Document management
  • Client portal
  • Integrations with domain tools
03

Enterprise Platform

$120,000 – $400,000+
30 – 60+ weeks
  • Multi-tenant architecture
  • Custom permission models
  • Advanced reporting + BI
  • Full workflow engine
  • Enterprise integrations (SSO, SCIM, audit logs)
  • SOC 2 / HIPAA compliance
(03) — Cost drivers

What actually moves the price.

Data model complexity

Standard contact + deal model is baseline. Domain-specific models (matters, patients, projects) add scope.

Workflow automation depth

Simple triggers included. Complex conditional flows with approvals add $10,000–$30,000.

Reporting needs

Standard reports included. Custom dashboards + BI adds $8,000–$25,000.

Integration count

Each major integration (email, calendar, phone, ERP, accounting) adds $3,000–$10,000.

Compliance requirements

SOC 2 adds $20,000+. HIPAA adds $30,000+. Not optional for regulated industries.

(04) — Hidden costs

What most quotes leave out.

  • Ongoing engineering: $2,000–$15,000/month (CRMs are never "done")
  • Hosting + infrastructure: $500–$5,000/month
  • Third-party services (email, SMS, storage): $200–$2,000/month
  • Support + training for new hires: ongoing
  • Compliance audits (annual): $10,000–$50,000
(05) — FAQ

Common questions.

When your business model doesn't fit HubSpot/Salesforce/Pipedrive assumptions, when data ownership is critical for compliance, or when you're past $10M ARR and CRM is competitive infrastructure.
Great middle ground. Fits many businesses that thought they needed full custom. Cheaper to build, easier to maintain.
Usually yes. Salesforce customization is deep. Try that before greenfield custom.
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