Pricing · Shopify

Shopify store cost breakdown.

Development, monthly platform, apps, transaction fees — the full picture.

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(01) — Overview

The honest numbers.

A Shopify store's total cost is more than the build fee. Here's every ongoing cost so you can budget realistically.

(02) — Pricing tiers

What each price gets you.

01

Self-Setup + Free Theme

$29 – $299 setup
1 – 3 days
  • Dawn or free theme
  • DIY product upload
  • Standard config
  • You do everything yourself
02

Basic Agency Build

$3,000 – $8,000
2 – 3 weeks
  • Premium theme customization
  • Brand-aligned colors + fonts
  • Product setup + collections
  • Payment + shipping configured
  • Basic email flows
03

Custom Design + Development

$8,000 – $20,000
4 – 6 weeks
  • Custom Figma design
  • Custom theme build in Liquid
  • App integrations (Klaviyo, Recharge, etc.)
  • Advanced checkout tweaks
  • SEO + Core Web Vitals baseline
04

Headless Shopify

$20,000 – $50,000
6 – 12 weeks
  • Next.js or Astro frontend
  • Shopify backend for commerce
  • Custom PLP, PDP, cart, checkout
  • Best-possible Core Web Vitals
  • Full brand control
(03) — Cost drivers

What actually moves the price.

Design complexity

Standard theme customization vs fully custom design is a $5,000+ delta.

App integrations

Each significant app integration adds $500–$3,000 depending on customization needed.

Content migration

Migrating from an existing platform: $2,000–$10,000 depending on volume.

Custom features

Product configurators, quiz-driven recommendations, membership gates all add scope.

(04) — Hidden costs

What most quotes leave out.

  • Shopify Basic $29/mo | Shopify $79/mo | Advanced $299/mo | Plus $2,300+/mo
  • Transaction fees: 0.5–2% if using external gateway (0% on Shopify Payments)
  • Klaviyo email marketing: $30–$500+/mo depending on list size
  • Yotpo reviews: $30–$300/mo
  • Recharge subscriptions: $60+/mo + %
  • Premium apps typical stack: $200–$800/mo combined
  • Domain: $12–$25/year
(05) — FAQ

Common questions.

Klaviyo (email) and Yotpo (reviews) are usually worth it. Everything else — evaluate ROI monthly.
Around $2M annual revenue when volume discounts on transaction fees start to matter, or when you need multiple storefronts.
Yes but it's a real project ($10,000–$30,000). Product/customer/order migration and SEO redirect mapping are the main effort.
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