Shopify store cost breakdown.
Development, monthly platform, apps, transaction fees — the full picture.
The honest numbers.
A Shopify store's total cost is more than the build fee. Here's every ongoing cost so you can budget realistically.
What each price gets you.
Self-Setup + Free Theme
- Dawn or free theme
- DIY product upload
- Standard config
- You do everything yourself
Basic Agency Build
- Premium theme customization
- Brand-aligned colors + fonts
- Product setup + collections
- Payment + shipping configured
- Basic email flows
Custom Design + Development
- Custom Figma design
- Custom theme build in Liquid
- App integrations (Klaviyo, Recharge, etc.)
- Advanced checkout tweaks
- SEO + Core Web Vitals baseline
Headless Shopify
- Next.js or Astro frontend
- Shopify backend for commerce
- Custom PLP, PDP, cart, checkout
- Best-possible Core Web Vitals
- Full brand control
What actually moves the price.
Standard theme customization vs fully custom design is a $5,000+ delta.
Each significant app integration adds $500–$3,000 depending on customization needed.
Migrating from an existing platform: $2,000–$10,000 depending on volume.
Product configurators, quiz-driven recommendations, membership gates all add scope.
What most quotes leave out.
- Shopify Basic $29/mo | Shopify $79/mo | Advanced $299/mo | Plus $2,300+/mo
- Transaction fees: 0.5–2% if using external gateway (0% on Shopify Payments)
- Klaviyo email marketing: $30–$500+/mo depending on list size
- Yotpo reviews: $30–$300/mo
- Recharge subscriptions: $60+/mo + %
- Premium apps typical stack: $200–$800/mo combined
- Domain: $12–$25/year
Common questions.
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