Nagro Solutions
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Pricing · Ecommerce

How much does an ecommerce store cost?

Shopify to headless to fully custom — real numbers by tier and business model.

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(01) — Overview

The honest numbers.

Ecommerce build costs range from $2,500 (basic Shopify theme) to $150,000+ (custom marketplace platform). Business model matters more than product count.

(02) — Pricing tiers

What each price gets you.

01

Basic Shopify

$2,500 – $6,000
2 – 4 weeks
  • Standard theme customization
  • Product catalog setup
  • Payment + shipping configuration
  • Email marketing baseline
  • Basic SEO
02

Custom Shopify

$6,000 – $18,000
4 – 8 weeks
  • Custom theme development
  • Product configurator or bundles
  • Custom checkout tweaks
  • Klaviyo / Segment integration
  • Advanced product filtering
03

Headless Shopify

$15,000 – $45,000
6 – 12 weeks
  • Next.js or Astro frontend
  • Shopify backend for commerce ops
  • Custom PDP + PLP + cart
  • Better Core Web Vitals
  • Bespoke brand experience
04

Fully Custom

$30,000 – $150,000+
12 – 24+ weeks
  • Medusa or Saleor backend
  • Custom checkout + payment gateway
  • Multi-brand or marketplace
  • Complex pricing / subscription logic
  • Full ownership, no platform fees
(03) — Cost drivers

What actually moves the price.

Number of products

Under 500 SKUs: negligible impact. Over 5,000 SKUs: adds catalog management scope.

Payment gateways

Stripe is included. Region-specific gateways (Midtrans, iDEAL, Klarna) add $500–$2,000 each.

Subscription / recurring

Adds $3,000–$8,000 on Shopify (via Recharge/Bold). Native custom: quoted separately.

Multi-currency + multi-region

Shopify Markets handles most. Custom tax + duty (DDP) adds $3,000–$10,000.

Product configurators

Made-to-order or highly customizable products can add $5,000–$25,000 in build.

(04) — Hidden costs

What most quotes leave out.

  • Shopify monthly subscription ($79–$399+)
  • Transaction fees (0.5–2% if using external gateway)
  • Apps (Klaviyo, Recharge, Yotpo — $50–$500/month combined)
  • Photography — often the biggest hidden cost ($100–$500 per product)
  • Ongoing CRO optimization ($2,500–$10,000/month for scaling brands)
  • Ads (separate from build — $$$ once you launch)
(05) — FAQ

Common questions.

Not until $5M ARR. Below that, Shopify's operational value (PCI, tax, fulfilment) outweighs the fees.
Free themes work for MVP. Premium themes $150–$400. Custom development on top: $3,000–$15,000.
Great for testing product-market fit. Bad long-term because you don't own the customer or data. Own your store as soon as revenue justifies it.
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